Beauty Industry

Our Top Online Exclusives of the Year, Ranked

A look at our top seven Online Exclusives of 2025.

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By: Marie Redding

Senior Editor

Our top Online Exclusives, ranked—in the list below.

Our “Online Exclusives,” which are stories that you won’t find in our print issues, are exclusive to our website. We tracked our page views to find our most popular Online Exclusives of the year—here are the top seven:

A look at how color and shape can connect with the consumer—and the design trends that may continue into 2026.

Read more: Beauty Packaging Design Trends for 2025 and Beyond

#2 —Keeping Tabs on all the M&A’s in the Beauty Industry

Deals, such as mergers and acquisitions, happen nearly every week in the beauty business. Here’s a look back at some of the brands that were bought, sold, and acquired in 2025.

Read more: Mergers & Acquisitions in the Beauty Industry in 2025

#3 — Experts Weigh in on Sol de Janieiro’s Joyful Packaging

We chose Sol de Janeiro as our 2025 Beauty Company of the Year after you, our readers, voted. Here, experts weigh in on why the brand deserves the title, “Excellence in Packaging.”

Read more: Why Sol de Janeiro Earned the Title ‘Excellence in Packaging’

#4 — ICYMI: CEW’s Milestone Celebration

The CEW Achiever Awards celebrated its 50th anniversary in 2025. If you missed our event coverage, here are the 11 beauty industry executives CEW honored at a gala luncheon.

Read more: CEW Achiever Awards Honor 11 Execs

#5 — Mintel Discusses a Noteworthy Marketing Trend

“Comfort Capital” has emerged as a defining trend in the beauty business. Here’s how brands can lean into it to build deeper connections with consumers.

Read more: Mintel Introduces ‘Comfort Capital’

#6 — Vita Liberata’s Tanners are in PCR Tubes

Vita Liberta is winning at balancing luxury and sustainability. The brand’s tanning products are in luxe tubes made with 30% PCR.

Read more: Vita Liberata’s Tubes Look Luxe 

#7 — How AI is Engaging Beauty Consumers

AI’s true value lies in its ability to unlock emotion-driven shopping experiences. “Beauty shoppers aren’t looking for generic product recommendations—they want stories, visuals, and emotion,” writes Irina Mazur, Chief Product & Marketing Officer at Revieve.

Read more: How AI is Reimagining the Makeup Discovery Journey

Looking Ahead to 2026

We hope to keep covering the beauty and packaging industry’s most pressing topics in 2026. Happy New Year — and stay tuned!

Our Top 10 Feature Stories of the Year

Watch Our Top 7 VideoBites of the Year

Our Top 10 Expert’s View Columns of the Year

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